Category Archives: Influencers


How social media influencers use their followers to cash in…

Social media influencers have become a $1 billion industry and it’s projected to grow to more than twice that in the next two years. In some ways, it’s a throwback to integrated content at the dawn of television, but as one expert said, what’s different is who can be the pitchman and how much money can they make. Jamie Wax reports.

Source: CBS This Morning

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